Fiat Strada Price Guide

The Fiat Strada was the British and American market name for the Ritmo. But, beyond the name change, it was the same car. The same transverse front-wheel-drive hatchback sold under a different name for export markets where Ritmo translated poorly. The Strada was marketed with the “Hand Built by Robots” advertising campaign that celebrated the ROBOGATE production system.

There is, to add even more confusion, a Fiat Strada sold in Brazil. This is a pick-up truck and is not connected to the Ritmo/Strada in any way.

Buying

The Strada and Ritmo are mechanically identical. UK-market Stradas are now very rare.