Image courtesy of Matti Blume, Wikimedia Commons
Aston Martin Lagonda Price Guide
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typical price 14 October, 2026
Aston Martin Lagonda Generation / Variant Price Guides
The Aston Martin Lagonda is the most polarising car the company ever built. William Towns’s wedge-shaped, touch-sensitive, digitally-instrumented four-door caused a sensation at the 1976 London Motor Show, filled the Aston Martin order book when the company needed it most, and remains one of the most visually radical luxury saloons ever to reach production. People either find it magnificent or baffling. Very few are indifferent.
Why It Matters
Aston Martin was in desperate financial difficulty when the Lagonda project was approved. The company needed a halo car that would attract deposits and column inches, and Towns delivered both. Around 200 orders were taken at the Earls Court stand alone. The car’s digital LED instruments and touch-sensitive switchgear (the first application of such technology in any production car) were genuinely revolutionary in 1976, even if they proved chronically unreliable in service. The Lagonda demonstrated that Aston Martin could think beyond the sports car formula it had perfected with the DB series, and the cash it generated bought time for the company’s survival.
The Range
Four series were produced between 1974 and 1990, totalling just 645 cars. The Series 1 of 1974 was a conventional long-wheelbase saloon; the wedge design arrived with the Series 2 in 1978 and was progressively refined through the Series 3 and Series 4. Each series is covered in its own guide. The 5.3-litre quad-cam V8 (the same engine that powered the V8 and Vantage) ran throughout. Fuel economy was single-digit in all series.
Buying
Electronics are the Lagonda’s defining challenge. The digital dashboards that made the car famous were fragile from new and have become more so over the decades. Buy a car with documented electrical history from a recognised specialist rather than a cheap car with non-functioning instruments that you hope to fix later. Structure and mechanical condition matter too, but the electronics are what separates a usable Lagonda from an ornament. Values have been rising as the car’s significance is better understood.
